# 🔍 Case File #6: Make them look twice 👀

- Link: https://stephiethehappymom.com/case-file-6-make-them-look-twice/
- Published: 2026-09-04T11:35:07-04:00
- Author: Stephie

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**Hello and Welcome to Behind the Friction, Reader!**

Every Friday, I pull back the curtain on something I’ve noticed while working on
my own business… hoping it helps you see yours a little differently too.

Looking for a previous issue? They are all [available to read on my website](https://89f1b975.click.convertkit-mail.com/92uk7l4o40bnh6wxww8u9hzd44km5bwhgo56/g3hnhwumr4rrvzb3/aHR0cHM6Ly9zdGVwaGlldGhlaGFwcHltb20uY29t).

~ 🔍 ~

Last Monday, I surprised my son after his first day of high school with a ridiculously
fancy $7 drink.

And here’s something I didn’t talk about then:
​**He wasn’t expecting it.**

His script was pretty simple:

School → Mom → bus → home.

Instead:

School → Mom → **WAIT… WHAT’S THAT?! 😂🥤**

That little interruption got his attention.
The thought behind it made it meaningful.

And there’s a difference.

​

Because in business, we have plenty of predictable moments:

 Buy → confirmation email.
 Join → welcome email. Birthday → coupon. Finish → congratulations.

Nothing wrong with them.
But sometimes they’re so expected that we barely **notice**
them.

A pattern interrupt doesn’t have to mean confetti cannons and a marching band. 😂

Sometimes it’s one tiny moment that makes someone think:

**Oh! I wasn’t expecting that. 👀**

Then the important part:

**Surprise gets their attention.
Meaning gives them something worth remembering.

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So here’s today’s entire Case File:
​**Where in your customer experience could you
make someone look twice?**

That’s it.

I told you. Pattern interrupt. 😂

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[[

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Stéphanie ❤️
​_Experience Design Consultant_​​[**Seeing what others overlook**](https://stephiethehappymom.com/snapshot/kit)**.**

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**P.S.** Speaking of that $7 drink… I turned Wednesday’s story into a little Creative
Playground experiment where you can design an experience and turn it into your own
ridiculous AI-generated **Signature Experience Drink.**

🥤 If you missed it, you can still play [**HERE**](https://airtable.com/appzcYUGt40ZtBv9O/paggcbSH0b7if4qww/form).

I’m collecting the creations to share next Wednesday. 👀

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**NOTE:** I’m moving things around in the backend to make room for a new project.
Can you help me spot “bad experiences” regarding my site, your members’ area, communications,
or whatever? I would really appreciate your help with this! It will make it so much
easier for me to fix and improve everything that needs attention. Thank you!

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**Disclosure:** From time to time, I will include links in the emails that would
include promotions for my own products or affiliate products, meaning I get paid
when you buy the product. However, I only ever mention products I love and would
recommend whether I was being compensated or not. Always use due diligence when 
buying anything and remember, what works for me may not always work for you!

**Thank you so much for your support of **[_**Stephie The Happy Mom**_](http://stephiethehappymom.com/)**!**

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