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Well, hello again Reader! Some of you have been keeping me company in the Creative Playground or Behind the Friction. For others, it’s been a while. I’ve missed sharing these conversations with all of you, so I’m bringing everyone together again. Expect stories, experiments, and small things worth trying in your own business, drawn from both my creator brain and my work as an Experience Design Consultant. You’ve read your offer so many times you could probably recite it while making supper. Your customer has just opened it between two other things. Different starting point. 😄 When I look at an offer, I want to see what happens from their side. Here are three lenses I use. 1. What decision are we asking them to make, and have we equipped them to make it? Your (Black Friday) offer has three options. The comparison table lists everything included. But your customer still has to translate “12 templates versus 30 templates” into “Which one will help me do what I came here to do?” I look for those moments where the information is present, but the customer is left to supply the meaning. Adding another paragraph may do less than explaining who would choose each option, and why. 2. What work have we accidentally handed over to them? Every part of your offer might make sense on its own. The page explains the collection. But someone has to connect all those pieces. Remember what they bought. Work out whether the add-on overlaps. Find the resource that matches the reason they purchased. I follow that work across the whole experience. Where have we made the customer responsible for connecting something we could have connected for them? 3. What feeling does the promise create, and does the experience support it? “Everything you need for your holiday promotion.” That could feel like relief. Until someone opens it and finds twenty equally important things waiting for their attention. The generous collection hasn’t changed. I look at where that shift happens: what the person expected to feel able to do, and what the next step actually asks of them. Sometimes the useful change is a suggested starting route through what’s already there.
These lenses work together. A customer asking “Where do I start?” might need better directions. Or the offer may have attracted people expecting something different. The question sounds the same. The change worth making could be very different. That’s why I experience the journey before deciding what to recommend. The deeper work is following the answers through the actual experience, seeing how they connect, and deciding what deserves attention first. That’s what I do in a Black Friday Experience Check. I experience your promotion from the customer’s side, investigate the sticking points, and give you priority recommendations and practical tests before the rush. I’m wrapping up invitations this week, taking on up to five clients, so there’s time to do the work thoughtfully before Black Friday. If your offer is substantially built and you’re wondering whether a fresh perspective would help, hit reply. Tell me what you’re preparing and what you’re unsure about. We can start there. No need to arrive with the problem already diagnosed. 😄 P.S. Know someone preparing a Black Friday offer? Forward this their way. They’ve probably looked at it enough times to start reading what they meant to write. It happens. 😏 === NOTE: I’m moving things around in the backend to make room for a new project. Can you help me spot “bad experiences” regarding my site, your members’ area, communications, or whatever? I would really appreciate your help with this! It will make it so much easier for me to fix and improve everything that needs attention. Thank you! === Disclosure: From time to time, I will include links in the emails that would include promotions for my own products or affiliate products, meaning I get paid when you buy the product. However, I only ever mention products I love and would recommend whether I was being compensated or not. Always use due diligence when buying anything and remember, what works for me may not always work for you! Thank you so much for your support of Stephie The Happy Mom! To make sure you keep getting these emails, please add Hello@stephiethehappymom.com to your address book or whitelist us. |
October 27
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