Hello and Welcome to the Creative Playground, Reader! Pull up a chair, grab a coffee, and let’s see what becomes possible when we revisit, remix, and reimagine what’s already right in front of us. Because sometimes the next opportunity isn’t something new. It’s seeing what you already have differently. Looking for a previous issue? They are all available to read on my website. ~ 🎨 ~ Because of my Border Celebration Week, I prefered to skip my weekly newsletters last week so that I could share about my new product with everyone all at once. But today, you’re in for a treat (and a little challenge invitation)! Since last Sunday, I’ve been spending a good chunk of my days painting. It starts with the deck, then now the shed. The funny thing about painting is that your hands stay busy while your mind is free to wander. Between birds singing, neighbor kids playing, and lawn mowers mowing here and there, I’ve had plenty of time to debrief my two back-to-back launches. At first, I started looking at the usual things. Open rates. You know… the marketer’s report card! But something much more interesting kept pulling at me. Every launch leaves clues. Not just about your audience. About your product itself. I started replaying the entire journey, from the first spark of an idea to launch day. And I noticed I kept asking a different kind of question than I would have two years ago. Not: “How can I sell more of this?” But: “What experience am I actually creating?” If you’ve been following me for a while, this isn’t the first time you’ve heard this from me. This time, what changed was how it stayed with me throughout the entire creation process. And that one question led me somewhere I wasn’t expecting this time. I think I may have stumbled onto a pattern. I’m not ready to share it yet because I want to pressure-test it first. But here’s what I can tell you… It has very little to do with features. Very little to do with marketing. And everything to do with why some products connect…
See you next Wednesday, P.S. If you can’t read the little handwritten note above, here’s one tiny challenge for you: reply with the product you’re most proud of… but wish sold better. Just the product name. I’ll reply with the first question I’d ask to start uncovering what might be getting in its way. No sales pitch. Just a little curiosity experiment. 🐹 . === . NOTE: I’m moving things around in the backend to make room for a new project. Can you help me spot “bad experiences” regarding my site, your members’ area, communications, or whatever? I would really appreciate your help with this! It will make it so much easier for me to fix and improve everything that needs attention. Thank you! === . Disclosure: From time to time, I will include links in the emails that would include promotions for my own products or affiliate products, meaning I get paid when you buy the product. However, I only ever mention products I love and would recommend whether I was being compensated or not. Always use due diligence when buying anything and remember, what works for me may not always work for you! Thank you so much for your support of Stephie The Happy Mom! To make sure you keep getting these emails, please add [email protected] to your address book or whitelist us. |
July 8
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