[🔍] Every time I think I need MORE…

Hello and welcome to my experience design lens series, Reader 👋

Not theory.
Not frameworks.
But the real decisions underneath the work.

The parts most people don’t see.

Looking for a previous issue? They are all available to read on my website.

🔍 🔍 🔍

Something caught my attention this week.

A training called:

​How to Sell When Nothing Works​

And it made me laugh a little.

Because my brain has a very annoying habit.
Whenever something isn’t working…
I immediately want to create something.

A new product.
A new offer.
A new idea.
A new plan.

But if you’ve been reading my emails lately, you understand why I’m making a conscious effort to resist temptation and stay focused on one project at a time.

So I can’t wait to see Elizabeth Goddard’s take on that in her free training next week.

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And to be fair, creating has never been easier!

So you’d think we’d all be swimming in success by now.

And yet…
here we are 🤪

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The funny thing is that every time I think I need MORE…
life seems determined to point me back to what’s already there.

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A few weeks ago, I thought I needed another offer.
Turns out I needed to look at my checkout process.

The sale wasn’t missing.
The path was.

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The Evidence Log started the same way.
I thought I needed more clarity.

What I really needed
was a way to see what was already happening.

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And one of my Snapshot clients thought she needed more offers.

What she actually needed
was a clearer path
so people could immediately see where they belonged.

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Different situations.

Same lesson.

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Not a new offer.
​A better experience.

Not more traffic.
​An easier way to say yes.

Not another product.
A moment where someone thinks:

“Ahhh… this is exactly what I need.”

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But you know what?

I spend a lot of time helping people spot this stuff.

And I’m still catching myself doing it too!

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Which is probably why experience design has become such a big deal for me.

Not because I want to optimize everything.
​Quite the opposite.

Because the more I learn about it,
the more I realize most businesses don’t need a complete overhaul.

They need someone willing to pay attention.

To notice where people hesitate.

Where they get confused.

Where they quietly leave.

And then remove one friction at a time.

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The bottleneck isn’t always more.

The bottleneck is often where we’re looking.

Talk again soon!

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Stéphanie​ ​(turning frictions into traction)​ Low-content creator & Experience Design Consultant

PS: Sometimes the biggest breakthrough isn’t finding the answer.
It’s realizing you’ve been trying to solve the wrong problem.

Here’s what can help:

🤩 https://checkout.elizabethgoddard.co.uk/referral/howtosell/1tkrbpUNje8mFvyj​

👉 https://stephiethehappymom.com/log/kit​​

👉 https://stephiethehappymom.com/snapshot/kit​

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NOTE: I’m moving things around in the backend to make room for a new project. Can you help me spot “bad experiences” regarding my site, your members’ area, communications, or whatever? I would really appreciate your help with this! It will make it so much easier for me to fix and improve everything that needs attention. Thank you!

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Disclosure: From time to time, I will include links in the emails that would include promotions for my own products or affiliate products, meaning I get paid when you buy the product. However, I only ever mention products I love and would recommend whether I was being compensated or not. Always use due diligence when buying anything and remember, what works for me may not always work for you!

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